cold take, Make [X] Great Again, fascism Show more
"Make [X] Great Again" is fascist rhetoric.
It implies that there was a Golden Age where [X] was Good, and that "We" should return to that age.
It's a slogan designed to evoke the "Myth of National Rebirth"(1) that is central to Fascism, while still being vague enough that any disagreement can be dismissed as "Against [X]".
It's a dogwhistle(2).
If you use it, you're either ignorant, naive or a fascist.
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